Marketing Leader, APAC, GE Healthcare Life Sciences
Like many leaders at GE, Lydia Yoon’s oversight of the marketing team in Asia Pacific covers a broad array of customers and employees. Her team stretches across various countries including South Korea, Japan, Singapore, Australia and New Zealand, as they collectively work to deliver information and solutions to customers in the research and biomanufacturing space.
She describes her role as being a connector: bringing the key technologies and solutions from GE Healthcare Life Sciences and helping the local industry apply them to solve their biggest needs. Her team brings customer insights back to global teams so GE can continue developing solutions to the most pressing challenges for APAC customers. Researchers and therapy manufacturers are always under pressure to do everything perfectly. From early-stage research to commercial production to operational efficiency, they are constantly challenged to do things better, cheaper, and faster she says. Collaborating with partners to find solutions to these challenges is a huge success factor.
Lydia studied Cell Biology in university, then continued on to biological research in grad school. However, it was the business side of science and biology that drove Lydia to pursue a career in the solutions provider space. With a research scientist background, she capitalized on her skillset to move around in various roles, starting as an application specialist, moving on to sales, and ultimately landing in marketing over the course of 20 years.
Lydia Yoon (middle), pictured with members of the Korea commercial team; Heejae Kim (Research Product Manager), Gail Yoon (Com Support Specialist), Danbi Lee (Digital Marketing Specialist) and Sunghee Lee (Com Support Manager)
It’s the tangible impact of her job that keeps her inspired to come to work every day. “I love Life Sciences because I know that we are making the world better, and we can see that impact in the steady improvement of lifespans and quality of life. We really do create priceless value for patients and their families to allow them to live their lives to the fullest,” she says.
Her advice to young students or professionals exploring a career in the Life Sciences space? “Don’t forget to remind yourselves that what you are doing day-to-day is truly impactful. Whether you’re working in a big organization, or at small bench in a research laboratory, you are part of a bigger mission to find treatments and cures for some of today’s toughest diseases. It’s helpful to step back and remind yourself that we are in this together.”
She also says that being proactive and thoughtful about your career path is time well-spent. “I hadn’t planned my career much in my earlier days, and I eventually realized that I was a ship sailing without a compass at sea. I realized a bit late that no one else is going to lead my personal development, and it would be up to me to figure out my ‘why’ and navigate my career progression accordingly. Hard work alone will not get you to where you want to be in the future!”